Senior Vice President & Chief Marketing Officer
Mara Schteinschraber is a creative and analytical marketing leader with over 20 years of proven experience in developing, executing and tracking insights-driven, integrated marketing campaigns to maximize strategic objectives for traditional, and non-traditional post-secondary career education institutions.
Before joining IECís Executive Team, Ms. Schteinschraber was Vice President of Marketing for Zenith Education Group, the largest non-profit career education company in America. Zenith purchased a significant portion of Corinthian Collegesí assets in February 2015.
Prior to transitioning to Zenith, Ms. Schteinschraber enjoyed a successful ten-year career with Corinthian Colleges, Inc. (CCi). Throughout her tenure, Ms. Schteinschraber was responsible for brand strategy development and implementation for three brands across 30+ markets. As Vice President of Marketing, she was also responsible for customer research, the development of cross-channel student-centric marketing, and advertising campaigns.
Before CCi, Mara founded and led Global Expressions, Inc. for ten years. The multilingual marketing communications firm served the education sector and focused on brand development and lead generation. Her clients included California State University; the University of Southern California; UC Irvine; Cal Tech; and multiple City and Community Colleges.
Ms. Schteinschraber began her career and long-standing passion for education at Orange Coast College as Assistant Director of the International Center.
Ms. Schteinschraber graduated Cum Laude, Phi Beta Kappa, from the University of California at Irvine with a Bachelor of Science degree in Economics. She also holds a Certificate in Graphic Design from Platt College, and is fully bilingual in English and Spanish.